DESIGNING A BROCHURE – Colour, Negative Space, Typography

Students analyse the use of fonts and negative space in a variety of brochures and then use crayons and markers to create a brochure that promotes an environmental issue they have researched.

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DESIGNING A BROCHURE – Colour, Negative Space, Typography

Supplies:

  • Crayola Crayons - 24 Count
  • Crayola Marker & Watercolour Paper - 22.9 cm x 30.5 cm (9" x 12")
  • Crayola Sketchbooks - 1 per student
  • Crayola Fine Line Markers - 12 Count
  • Crayola Broad Line Markers - 16 Count
  • Rulers
  • Pencils
  • Erasers
  • Cardstock Paper - 21.6 cm x 27.9 cm (8 ½" x 11") - 1 per student
 

Steps:

1
Step 1
  1. Choose the orientation you want to use for your brochure.
    - horizontal
    - vertical
    - square
  2. Draw some layout ideas in your sketchbook.
  3. Use boxes and lines to indicate:
    - information zones
    - framing - negative space or borders
    - typography - font weight, size, slant
  4. Choose the design you like the best.
2
Step 2
  1. Use a pencil to lightly draw the compositional framework on your good paper.
    - text boxes
    - framing
    - image boxes
  2. Use a pencil to draw the pictures.
  3. Lightly pencil in the text.
  4. Share your work with a partner to get feedback about the composition and check the spelling.
  5. Make any changes.
3
Step 3
  1. Use markers to colour in the text.
  2. Use crayons to colour the images.
  3. Apply light and heavy pressure with the crayons to make the pictures stand out.
4
Step 4
  1. Use both marker and crayon to create contrast.
Illustrated Crayon Character