What is your marketing and distribution strategy
Crayola is the manufacturer of high quality creative experience products and fine artist materials, marketed primarily under the Crayola and Silly Putty brand names. Our business is diversified in order to broaden our consumer base to encompass various age groups. Our business is divided into three major categories: 1.Products sold to retail stores through traditional distribution chains. 2.Products sold to schools, educational distributors, office supply retailers and specialty markets. 3.Products sold overseas through our international division. Each of our three major divisions develops strategies for approaching a certain market based on the target user or purchaser, where the product is sold and the location of the product in the retail store. We are sorry to disappoint you, however, we are unable to provide specific information regarding our marketing strategies and advertising practices due to its proprietary nature. Additional media and marketing information can be found by visiting Media Center.
If you like to collect old/vintage CRAYOLA products, you may wish to look at flea markets, auctions, estate sales and garage sales. More information about older products can be found in a published book titled “A Century of Crayola Collectibles — A Price Guide”. This book covers history and products offered through the years. To obtain this book, please visit your local book store. As a further reference, the ISBN is 0−87588−638−8 and the author of the book is Bonnie Rushlow.
If your pet has ingested a Crayola or Silly Putty product, please contact a veterinarian for assistance. All Crayola and Silly Putty products have been evaluated by an independent toxicologist and found to contain no known toxic substances in sufficient quantities to be harmful to the human body, even if ingested or inhaled. In addition, Crayola and Silly Putty art materials carry the Art and Creative Materials Institute’s (ACMI) APPROVED PRODUCT (AP) seal, which indicates these products meet or exceed specific quality standards.
In 1900, prior to the introduction of Crayola Crayons, we produced black marking crayons. Today these are known as Staonal brand Marking Crayons and are used in many industrial settings. These crayons were created with dry carbon black and different waxes. The first box of Crayola Crayons was produced in 1903 as an 8 count box. It sold for a nickel and contained the colours red, orange, yellow, green, blue, violet, brown and black. We provide extensive information about Crayola and our products on our sites. A history timeline can be found on the Crayola.com web site at our history.
In 1903, we introduced the first box of 8 Crayola Crayons and sold them for a nickel. Included were the same 8 colours that are found in an 8‑pack today: red yellow blue green orange brown violet (purple) black.
In 1958 the box of 64 CRAYOLA Crayons was introduced. It was the first package to include a built-in sharpener design. We continue to manufacture this package design today in the 64 and 96 count Crayola Crayon package.
In 1993 we conducted a poll to find out the most popular colours in America. Blue was voted the most popular CRAYOLA Crayon colour. Rounding the top ten were red, violet, green, carnation pink, black, turquoise blue, blue green, periwinkle and magenta. In 2000, we did another Crayola Colour Census, and blue again reigns as number one!