How do you select the names of the crayon colours?

Most of our colour names are taken from a book called "Color: Universal Language and Dictionary of Names" which was published by the U.S. Bureau of Standards. We use this reference guide because everyone sees and expresses colour differently. Using the Universal dictionary as a base, we can refer to a standard colour system and colour names. Many crayon names are also borrowed from traditional artists' paints. In addition, we have asked consumers, through various promotions, to help name crayon colours. To learn about any future colour naming opportunities, please register to receive our newsletter at